“The lipstick effect is the theory that when facing economic crisis consumers will be more willing to buy less costly luxury goods. Instead of buying expensive fur coats and handbags, for example, people will buy lipstick. The underlying assumption is that consumers will buy small luxury goods even if there is a crisis.
When trust in the economy is dwindling, consumers will buy goods that have less impact on their available funds. It has been documented that after each major economic struggle the world has seen there is a follow on of the lipstick effect…
Great Depression, beauty was a big buy.
9\11, a spike in cosmetics sales.
GFC, sales boom in beauty.
So why the buy in beauty when you want to spoil yourself? Well quite simple… we look for affordable luxury. Lipstick\foundation is deemed an affordable feel good luxury buys. Instead of buying the luxury bag that can cost thousands you can get the same satisfaction from purchasing cosmetics at a fraction of the cost.
In Australia alone beauty is a 6.5 billion dollar industry and has findings to prove spikes in sales during an economic downturn? Globally the vanity/beauty industry booms in almost every financial crisis since the roaring ’20s. You could probably look back at the roaring ’20s as perhaps the beginning of dramatised makeup trends and also a genre of inspiration that some makeup artists still study to this day as groundbreaking for many reasons!
That brings us to COVID-19 you could argue this is maybe the “millennial’s” first crisis further proving that “the lipstick effect” has carried the beauty industry over multiple generations including our “millennial’s”. Beauty sales have spiked once again… salons were initially forced to close then retrictions were paired back to allow retail sales only and customers continued to buy retail makeup and skincare products! Our ladies of this day and age are spending just like the ladies before them! Beauty rises despite economic distress! With the final lifting of restrictions for salons soon to ease this will see beauty rise even further. When times get tough Aussies love to support Aussies and salons can expect to be super busy both with their services and retail over the coming period.
Drum roll, please….. LaGlam Minerals has been approved to bear the official Australian Made and Owned Logo!!!!
We have always been proud to be an Australian made and owned business and applying for the official logo has been on my to-do list for some time. As we all know time gets away from us with the day-to-day and recently we’ve all had a little more time up our sleeve with self-isolation and social distancing during the Covid-19 pandemic. So finally the paperwork was done and we’ve ticked all the boxes and received official approval! We can now bear that little Kangaroo symbol, which I believe is more important now than ever!
With everything going on around the world at the moment it has highlighted the need for more Australian products rather than relying on overseas and has cemented the trust in Australian made products. Now LaGlam Minerals can very proudly be recognised quickly by Australians as Australian made and owned.
Whilst many brands are Australian owned, they often purchase their products from overseas. LaGlam Minerals is one of the few cosmetic brands that are both Australian made and owned. LaGlam products are designed to wear in our climate with a broad spectrum SPF20+ rating in our most popular 2in1 mineral foundation that is sweat and water resistant ensuring that it helps protect your skin from our harsh Australian suns UVA and UVB rays.
When you buy Australian made products it keeps Australians working and supports the Australian economy. Our Australian family thanks you for your ongoing love and support for our products!
It’s that time of year again, yep, New Years Eve! Its that one night of the year when expectations are so high that the night is going to be epic but in all honesty it doesn’t always deliver the way you think it will? Right? I find the most random, last minute nights always turn out to be the best!
I love to try and reinvent myself each year with my makeup choices, New Year is one of the only nights where you sort of can be crazy in your choices! I always try to do something so different to what I’ve done before. Last year from memory I think it was a super smokey but when I say smokey it was SMOKEY (sounds boring but way different and out of the box for me) and thats fine not everyone feels comfortable going out with Cleopatra style wing liner, If you are not a big makeup wearer from day to day maybe try a red lip? Such as “Vixen” or “Mistress” to pop your look!
New Year’s Eve should be fun so make your makeup fun! No matter what your plans, there is always a little twist you can do in your makeup! I am sure we are all not headed out to the club for a night full of dancing and action and I’m sure there are plenty that spend it at the family fireworks… which in my opinion is just as fun. If you are at the family fireworks or at a BBQ try and create a highlight/contour that may be more prominent than what you might ordinarily wear? Or if you never wear lipstick, maybe try a nude or a gloss?
No matter where you are what you do or how you try to revamp your New Year look we hope that you have a safe and fun filled night with family and friends and may your night end with a kiss at midnight.
The weekend that was…Beauty Expo Australia was once again here and upon us! A massive two days was spent working the LaGlam Minerals stand where the girls met many new LaGlam Lovers as well as signing up more stockists plus they got to catch up with the many many wonderful women that flock to the LaGlam stand year after year. Thank you to you all for embracing LaGlam, not only as a brand but recognising it for what it is… an amazing product! On to business…product sell outs were crazy proving that lashes were the craze with the FibreLash mascara a total sell out along with the limited edition value packs, lets hope that those packs stay around for a little while longer! The packs that were available were filled with value one even had 2 foundations -AMAZING! Once again LaGlam Minerals has cemented that its advanced technologies in their formulas are perfect in all products and 9 years in the beauty game they are still current and in the forefront of Mineral cosmetics Australian wide. Now for what I know is a well deserved rest and re coup of brainstorming for amazing new things to come in the near future.
Each artist has a different brush for each stroke, the same applies for makeup. Each brush serves a purpose, thats why LaGlam Minerals have two specific brushes designed to work perfectly with each foundation type.
First things first the much loved LaGlam Kabuki brush, this brush is likely the softest kabuki brush you will ever use. This brush compliments the award winning LaGlam mineral 2in1 powder foundations and Foto Finish Pressed Powder foundations. It is the right density for a perfect application with even consistency. LaGlam Minerals Kabuki brush evenly distributes and blends powder perfectly ensuring that there are no cake face or clumps resting on the skin.
The newest brush to the LaGlam Minerals family is the popular one of a kind Kaboochi brush, this brush has been designed to pair with LaGlam LumiGlow cream foundations and buffs the cream foundation seamlessly onto your skin. The shorter cut bristles offer a gorgeous air brush finish effect upon every application when working with the LumiGlow cream foundation.
Both the Kabuki brush (pictured left) and Kaboochi brush (pictured right) retail at www.laglamcosmetics.com
Step 1… To prime is the key to long lasting makeup, by priming your base you are ensuring that your makeup will last the day, your skin will stay hydrated and offer a more “finished” look. LaGlam “Perfection Primer” is light, creamy and smooth offering instant hydration upon first application. For optimum results apply under all LaGlam Foundations daily this will create a barrier between your skins natural oils and your foundation keeping you looking flawless all day long no matter what the season or event.
Step 2… Concealit away and hide those dark circles, blemishes and irritations… It is ideal to conceal the specific area by applying concealer ensuring that it already has a help in coverup before the foundation is applied. Don’t blend too much as your foundation brush is going to move the product a little too in the next makeup stage. Concealer helps to not only hide imperfections but it also helps to even out skin colourings such as under eye circles. The best way to work your concealer into your skin is to apply with your fingers this way the heat from your fingertips helps mould the concealer to your skin. By applying concealer you are ensuring that your skin has a more even, youthful and blemish free look every time.
Step 3… Set your face. Most people don’t see the need for a setting powder but setting powder is actually a very important product. LaGlam Minerals setting powder is like a protective veil set over the top of your makeup without altering the colour underneath. Setting powder is a silky blend of the lightest minerals with just a touch of calcium. LaGlam Minerals setting powders works wonders when applied after your foundation weather you choose liquid, cream or powder. LaGlam Minerals setting powder is exceptionally great for oily skin it helps aide in oil absorption and assists in your makeup lasting longer at its best. Setting powder always adds a smooth, matte, finish to your look and helps to soften all fine lines.